A fashion blog · Islamabad
I'm not in the industry — I just think about clothes far too much. This is where I write it down: what's changing, what lasts, and how to wear it without spending a fortune.
We talk about fashion as if it only happens on runways. Most of it happens at bus stops and in university corridors — in the decisions people make in four minutes, half-awake, about how they'd like to be read that day.
Short pieces on what I'm noticing — in shops, on the street, and in my own wardrobe.
Five years of neutrals, and what the return to colour will probably look like.
An experiment in accessories, and what I learned about my own habits by the Thursday.
Three things to check before you buy anything — none of them the price tag.
Why the same print looks different on two people, and how to shop the catalogues without panic.
Wide shoulders, longer shirts, and why every revival arrives softer than the original.
Washing, drying, folding. Dull advice that saves more money than any sale.
Thread count, finishing and print depth — the three things the catalogue never tells you.
Summer khaddar, winter khaddar, and the in-between one everyone buys by mistake.
They drape differently, they tear differently, and only one forgives a bad stitch.
Mulberry, raw, art silk, silk blend — what you are actually paying for at each step.
Real linen, blended linen, and the winter cloth sold under the same name.
What holds warmth, what only looks warm, and what survives a Rawalpindi December.
Five shades turning up everywhere right now, and who they actually suit.
The fabrics you actually meet in a Pakistani market — how they feel, how to wash them, and the thing nobody warns you about. Tap a card to open it.
A fine, light cotton weave — the default Pakistani summer cloth.
Lawn's sturdier cousin: same cotton family, tighter weave.
Handloom-textured cotton, woven thick for cold weather.
Wool-blend weave with a faint slub; a formal winter staple.
Sheer, floaty, and unforgiving of poor stitching.
The crinkled cousin of chiffon: more body, less shine.
Crisp and transparent, holds a shape almost like paper.
Textured silk with visible slubs and a dry, matte shine.
Real linen breathes better than anything else in heat.
Cotton twill, heavy and hard-wearing.
A pile fabric with direction — it catches light one way and dulls the other.
Woven brocade patterning, traditionally for shawls and formals.
Style is just taste with the receipts kept.
Note to self, MarchNot a lookbook and not a shop — just what is in the cupboard, and what I have learnt about wearing each of them. Tap any photograph to see it properly.
A colour is not a colour until you have seen it at four in the afternoon.Sundas Sehar
Fit is a decision. Everything else is only shopping.Sundas Sehar
The dupatta is the outfit. Everything under it is a backdrop.Sundas Sehar
Expensive is a texture, not a price.Sundas Sehar
Nobody remembers the dress. They remember whether you could move in it.Sundas Sehar
I live in Islamabad and I'm not a designer, a stylist, or anyone's consultant. I'm a person who gets unreasonably interested in a sleeve, and who has opinions about how a colour behaves in daylight.
This blog is where those opinions go, so my friends can stop hearing them. Expect trend notes, styling experiments that sometimes fail, and the occasional argument about what clothes are for.
What I've been reading, wearing and arguing about. Nothing else, ever.
You're on the list — the next letter goes out at month end.